According to a news article from GMA News, the Philippines’ tourism slogan is about to change. From It’s more fun in the Philippines to Experience the Philippines. It will be formally launched on June 12, 2017.

I am personally saddened by this news because the current slogan is catchy and is gaining popularity not just in the Philippines but also in the world. I don’t understand why it has to change. What could be the reason?
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I did a little research on the tourism slogans of every country in the world and below is what I found. I personally like India’s Incredible India, Malaysia’s Truly Asia, Ukraine’s It’s all about U, Indonesia’s Wonderful Indonesia, Thailand’s Amazing Thailand, UAE’s Discover All That’s Possible, Austria’s Arrive and Revive, Bhutan’s Happiness is a Place, Papua New Guinea’s A Million Different Journeys, Japan’s Endless Discovery, Uzbekistan’s Naturally Irresistible!, and of course our very own, It’s More Fun In The Philippines! What’s your favorite?
2021 Update
The tourism slogan of some countries has changed so we made an update as of 4 December 2021. If we missed updating your country’s tourism slogan, please let us know in the comment section below so we can make update it. Safe travels!
| Country | Tourism Slogan |
|---|---|
| Albania | Be Taken by Albania |
| Algeria | Tourism for Everybody |
| Andorra | The Pyrenean Country |
| Antigua & Barbuda | The beach is just the beginning |
| Argentina {See the best attractions in Argentina} | Beats to your rhythm |
| Armenia | Visit Armenia, it is Beautiful |
| Australia {Top Tourist Spots in Australia} | There’s Nothing Like Australia |
| Austria | Arrive and Revive |
| Bahrain | Ours. Yours. #Bahrain |
| Bangladesh | Beautiful Bangladesh |
| Barbados | Brilliant Barbados |
| Belarus | Hospitality Beyond Borders |
| Belgium {Best Places to Visit in Belgium} | The Place to be |
| Belize | Catch the Adventure: Belize, Mother Nature’s Best Kept Secret |
| Bhutan | Happiness is a Place |
| Bolivia | Bolivia awaits you |
| Bosnia & Herzegovina | The heart of SE Europe |
| Botswana | Our pride, your destination |
| Brazil {Best Places to Visit in Brazil} | Brazil, visit and love us |
| Brunei | The abode of peace beckons |
| Bulgaria | A discovery to Share |
| Burundi | Beautiful Burundi |
| Cambodia | Kingdom of Wonder |
| Cameroon | All of Africa in one Country |
| Canada | For Glowing Hearts |
| Cape Verde | No stress |
| Chad | Oasis of the Sahel |
| Chile | Chile, Where the Impossible is Possible |
| China | Explore the World with Us |
| Colombia | Colombia, Magical Realism |
| Costa Rica | Only the Essentials |
| Croatia | Croatia, Full of Life |
| Cuba | Cuba, your safe destination |
| Cyprus | Cyprus A fusion of experiences |
| Czech Republic | Land of Stories |
| Denmark | The Happiest Place on Earth |
| Dominica | In Our Nature |
| Dominican Republic | Dominican Republic has it all |
| East Timor | Explore the Undiscovered |
| Ecuador | All you need is Ecuador |
| Egypt | Where it all begins |
| El Salvador | El Salvador: Impressive |
| England | Discover your England |
| Estonia | Epic Estonia |
| Fiji | Where Happiness Finds You |
| Finland | I wish I was in Finland |
| France | Rendez Vous en France |
| Gambia | You’ll Smile, Too! |
| Georgia | For the best Moments of your Life |
| Germany | Simply Inspiring |
| Greece | All time classic |
| Grenada | Pure Grenada |
| Guatemala | Heart of the Mayan World |
| Guyana | South America Undiscovered |
| Honduras | It’s All Here In Honduras |
| Hungary | WOW Hungary |
| Iceland | Inspired by Iceland |
| India | Incredible India |
| Indonesia | Wonderful Indonesia |
| Iran | Majestic Iran: A Different Experience |
| Iraq | The other Iraq (Kurdistan) |
| Ireland | Keep Discovering |
| Israel | Land of Creation |
| Italy | Made in Italy |
| Jamaica | Jamaica, Heartbeat of the World |
| Japan | Endless Discovery |
| Jordan | Yes, it’s Jordan |
| Kazakhstan | Very Nice |
| Kenya | Magical Kenya |
| Kiribati | Kiribati is for travellers, not tourists |
| Kyrgyzstan | Oasis on the Great Silk Road |
| Laos | Simply Beautiful |
| Latvia | Best Enjoyed Slowly |
| Lebanon | Love you in your madness |
| Lesotho | The Kingdom in the Sky |
| Liechtenstein | Experience princely moments |
| Lithuania | Real is beautiful |
| Luxembourg | Live your unexpected Luxembourg |
| Macedonia | Do Something GREAT |
| Madagascar | A genuine island, a world apart |
| Malawi | The warm heart of Africa |
| Malaysia | Truly Asia |
| Maldives | The Sunny Side of Life |
| Malta | Truly Meditteranean |
| Mauritius | Mauritius, the dream you can afford |
| Mexico | Live it to believe it |
| Micronesia | Experience the Warmth |
| Moldova | Discover the routes of Life |
| Monaco | For You |
| Mongolia | Nomadic by Nature |
| Montenegro | Wild Beauty |
| Morocco | Much Mor |
| Mozambique | Come to where it all started |
| Myanmar | Let the Journey Begin |
| Namibia | Endless Horizons |
| Nepal | Back on Top of the World |
| Netherlands | The original Cool |
| New Zealand | 100% Pure |
| Nicaragua | I like you just as you are |
| Nigeria | Good people, great nation |
| Norway | Powered by Nature |
| Oman | Discover Oman |
| Pakistan | It’s Beautiful – it’s Pakistan |
| Palau | Pristine Paradise Palau |
| Panama | Live for More |
| Papua New Guinea | A Million Different Journeys |
| Paraguay | You have to feel it! |
| Peru | Land of the Incas |
| Philippines | It’s More Fun in the Philippines |
| Poland | Move your imagination |
| Portugal | Europe’s West Coast |
| Qatar | Experience a World Beyond |
| Romania | Explore the Carpathian Garden |
| Russia | Reveal Your Own Russia |
| Rwanda | Discover the Land of a Thousand Hills. |
| Samoa | Beautiful Samoa |
| San Marino | San Marino for All |
| Saudi Arabia | Standing on the Edge of the World |
| Scotland | Welcome to Scotland |
| Seychelles | Experience Seychelles; our home, your sanctuary |
| Sierra Leone | Seriously Surprising |
| Singapore | Passion Made Possible |
| Slovakia | Travel in Slovakia – Good idea |
| Slovenia | I feel sLOVEnia |
| Solomon Islands | Seek the Unexplored |
| South Africa | Inspiring new ways |
| South Korea | Imagine Your Korea |
| Spain | #spainindetail |
| Sri Lanka | So Sri Lanka |
| St. Kitts and Nevis | The Time Is Now. The Opportunity, Yours |
| St. Lucia | Let Her Inspire You |
| St. Vincent | The Caribbean you’re looking for |
| Suriname | A colorful experience…exotic beyond words |
| Eswatini (formerly Swaziland) | A royal experience |
| Switzerland | I need Switzerland |
| Syria | Always Beautiful |
| Taiwan | The Heart of Asia |
| Tajikistan | Feel the Friendship |
| Tanzania | The Land of Kilimanjaro, Zanzibar & the Serengeti |
| Thailand | Amazing Thailand. It begins with the people. |
| The Bahamas | Fly Away |
| Tonga | The True South Pacific |
| Trinidad & Tobago | Tobago, go beyond ordinary |
| Tunisia | Ready and Safe |
| Turkey | Be Our Guest |
| Tuvalu | Timeless Tuvalu |
| UAE | Discover All That’s Possible |
| Uganda | Uganda the Pearl of Africa |
| Ukraine | It’s all about U |
| United Kingdom | Home of amazing moments |
| United States | All Within Your Reach |
| Uruguay | Uruguay Natural |
| Uzbekistan | Naturally Irresistible! |
| Vanuatu | Discover What Matters |
| Venezuela | Venezuela is your destination |
| Vietnam | Timeless Charm |
| Wales | #FindYourEpic |
| Zambia | Let’s Explore |
| Zimbabwe | A world of wonders |

What’s your favorite tourism slogan? Let us know in the comment below!
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Nigeria’s and Chad’s are in the map but not on the list. Nice compilation; thanks!
Hello Mauro! Thanks for pointing that out. We have edited the list and included Nigeria and Chad. 🙂
Marshall Islands is missing
St. Vincent and the Grenadines tagline is ‘The Caribbean you’re looking for’
Thanks, Natasha! I updated the post. <3
Philippines🇵🇭 “It’s more fun in The Philippines”
Papua New Guinea🇵🇬 “A Million Different Journeys”
<3
So good to know this🙏🙏🙏🙏❤
Thank you for a nice post. I wish to see “Azerbaijan – take another look” in the list )))
The slogan of chile is ” Where the Impossible is Possible ” please correct it !!
Thanks for this information, Uganda is the pearl of Africa
The Switzerland tourism slogan is “Switzerland. Get natural.” Please fix it, I beg you!
I thought the happiest place on earth was Disneyland.
“It’s More Fun in the Philippines!” – I Really Love It!