Sun Life of Canada (Philippines), Inc., the Philippines’ first and longest-standing life insurance company, plans to expand its presence in Visayas and Mindanao over the next three to five years.
The company intends to open additional offices in various regions and increase the number of financial advisors to acquire new clients while deepening relationships with current ones.
Sun Life President Alex Narciso said, “Acquiring new clients while also deepening our relationship with the ones we are currently serving both lead towards our vision of a brighter future for more Filipinos. And with a stronger presence in Visayas and Mindanao, we will be in a better position to make this happen.”
Welcoming millennials and Gen Z advisors into the fold
To attract new clients, Sun Life aims to recruit more financial advisors, which will not only ensure more champions of the company’s purpose but also provide career and business options for those displaced by the pandemic’s economic impact. Sun Life has seen a significant number of millennials and Gen Zs join its agency force in Visayas and Mindanao, comprising 75% of advisors, enabling the company to reach out to younger Filipinos and build lifetime partnerships with them. Sun Life welcomes those interested in becoming advisors to visit any Sun Life office near them or visit www.sunlife.co/BecomeAnAdvisor.
Serving generations, focusing on segments
To deepen its relationships with existing clients, Sun Life has designed a client journey that focuses on the four pillars of financial security: liquidity, health and protection, wealth accumulation, and wealth transfer.
The company has also identified priority segments, including Business Owners, Employees and Professionals, High Net Worth clients, and Overseas Filipinos currently in the Philippines, and developed specialized programs and solutions to meet their goals and specific needs.
These efforts are supported by the company’s digital transformation, which has made transactions more convenient and created more opportunities for engagement.
“We are committed to offering our clients the best experience possible, so we can earn the privilege of being their partner for life. A foremost example of this is the Sy Family of Cagayan de Oro and Iligan, which has been a Sun Life client for six generations now,” Narciso said. “We wish to have the same lifetime relationship with more Filipino families.” To connect with a Sun Life advisor, one may visit www.sunlife.co/TalkToAnAdvisor.
Now in its 128th year, Sun Life is the Number 1 life insurance company in the Philippines for the past 11 years in terms of total premium income. The company has also been recognized in the Trusted Brand Awards, where it was honored with the Platinum Award for being voted by consumers as a brand that demonstrates trustworthiness and credibility, quality, value, understanding of customer needs, innovation, and social responsibility.
